Business

Ai ‘creates jobs and boosts sales’ 

Artificial intelligence is creating new jobs in three in four organisations implementing Ai in the UK, a major new report from Capgemini’s Digital Transformation Institute suggests – countering fears that Ai will cause mass job losses in the short term. 

capgemini reportMore than four in five companies implementing artificial intelligence across the world have created new jobs as a direct result of Ai, according to new research by Capgemini’s Digital Transformation Institute – highlighting the growth opportunities presented by the technology rather than a doom-laden jobless future.

Turning AI into concrete value: the successful implementers’ toolkit studied nearly 1,000 organisations with revenues of more than $500m that are implementing artificial intelligence, either as a pilot or at scale. Its findings show that 83% of companies implementing Ai have created new jobs.

Capgemini, a global player in consulting, technology and outsourcing services, also said three quarters of the firms in the study have seen a 10% uplift in sales, and that this is directly tied to Ai implementation.

Its think tank report surveyed executives from nine countries and across seven sectors. It found that jobs are being created at a senior level, with two in three new roles at manager grade or higher. Among organisations to have implemented Ai at scale, more than six in 10 (63%) say Ai has not destroyed any jobs in their organisation.

The UK was one of the nine countries to feature. Main findings for the UK include:

  • 87% of UK senior executives think Ai will increase efficiency and effectiveness within their organisation
  • 75% of UK respondents say Ai has created new roles within their organisation (interestingly the UK is amongst the lowest)
  • 68% of UK organisations have already seen a 10% uplift in sales, directly tied to Ai implementation
  • When asked about the functional areas they believe to have benefitted from Ai implementation, the highest number of senior executives (31%) said customer service, followed closely by finance (27%).

The report also offers evidence that organisations see Ai as a way of cutting the time employees spend on routine and administrative tasks to enable them to deliver more value. Seven in 10 have initiated up-skilling or re-skilling of employees to take advantage of their Ai investments.

For those who have implemented Ai at scale, the vast majority (89%) believe Ai will make complex jobs easier and that intelligent machines will coexist with humans within their businesses (88%).

Michael Natusch, global head of Ai at Prudential, said: “What we really want to do is to use humans to the best of their capabilities. Ai is taking away the time humans previously spent on repetitive issues and allowing them to focus on where human intelligence can drive value – for both themselves and for customers.”

The study found that tech-savvy businesses are using Ai to increase sales, boost operations, facilitate customer engagement and generate business insights. Capgemini says it is working, as three quarters of firms are already seeing a 10% uplift in sales since starting to use the technology.

But the research also indicates that many organisations have yet to align their Ai investments with business opportunities. “In the hands of the technologists, businesses are prioritising challenging Ai projects and missing lower hanging fruit,” says Capgem.

The study also shows that established and highly regulated sectors are leading on AI innovation: 49% of telcos, 41% of retailers and 36% of banking institutions have seen the highest implementation of Ai at scale. But automotive (26%) and manufacturing (20%) industries are those with the lowest levels of utilisation among companies implementing Ai.

capgemini screenshotRon Tolido, chief technology officer for Capgemini’s insights and data practice, said: “Ai has the capacity to revolutionise every business in every market sector; its potential is broad and unlimited. However, we are seeing a large contrast between those who are rolling out applied Ai solutions at scale and reaping tangible business benefits, versus those who are simply trialing the technology.

“It’s also quite revealing that organisations are focusing more of their efforts on the more complex Ai projects and missing out on simpler projects that could drive quicker returns,” he added. Organisations, especially those not yet implementing Ai at scale, should focus on those low-complexity, high benefit projects to quickly and better leverage the power of Ai.”

Commenting on the Capgemini findings, London-based US Ai co-founder Pete Trainor said: “We can echo these findings from our own automated, Ai-powered guidance for several large organisations. For now, intelligent systems will only ever be able to process the very linear, replicable queries, which is perfect, because it frees staff up to deal with the more complex issues.

“I think what we’ll see in a lot of ways is the next renaissance – professionals freed up to do what they want to do, by working collaboratively with machine counterpoints.”

Turning AI into concrete value: the successful implementers’ toolkit 

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