Why charities must put users first
User research, once considered nice to have, must now be an integral part of any digital change project that claims to be serious. As part of its work with CAST’s Fuse accelerator, Action for Children has put the user firmly centre stage. Its digital services manager Rachael Townley explains. (more…)
User-centred tech beats advice queues
CAST, the centre for acceleration of social technologies, is midway through its Fuse accelerator programme for charities looking to change and grow through technology. Nathan Denne from Advising London, one of the participants, reflects on the experience so far. (more…)
One in five people in the UK today are struggling to put food on the table and heat their homes. More than half a million people had to rely on food banks to feed themselves and their families in 2015. Oxfam joined Fuse to find ways to address this challenge, while learning more about delivering social value through user-centred design and how technology might amplify their impact across all their programmes. It became apparent that a new service should focus on financial resilience – not just food – in order to have the most impact. On Fuse, the Oxfam team piloted a service that helps people to build an emergency fund for food through their usual shopping habits, while also enabling data collection around food poverty to help Oxfam advocate and campaign for more systemic change.