oxfam-logoOne in five people in the UK today are struggling to put food on the table and heat their homes. More than half a million people had to rely on food banks to feed themselves and their families in 2015. Oxfam joined Fuse to find ways to address this challenge, while learning more about delivering social value through user-centred design and how technology might amplify their impact across all their programmes. It became apparent that a new service should focus on financial resilience – not just food – in order to have the most impact. On Fuse, the Oxfam team piloted a service that helps people to build an emergency fund for food through their usual shopping habits, while also enabling data collection around food poverty to help Oxfam advocate and campaign for more systemic change.
Twitter: @oxfamgb
Partner: Fuse at CAST