Nominet Trust unveils new identity

Nominet Trust has unveiled a new brand identity to reflect its changing work in different times – with director Vicki Hearn insisting the new look and logo represents ‘more than just a lick of paint’.

recomendation 01 dark backgroundNominet Trust, the UK’s leading social tech funder, has unveiled a new brand identity that seeks to respond to changing times as well as the views of its stakeholders. The new look arrives as the trust prepares to celebrate its 10th birthday next year.

As is often the case with such work, much attention will focus on the organisation’s new-look logo. That logo – bolder and brighter than its predecessor – shares graphic elements with the trust’s funding parent, Nominet.

Nominet – the official registry for UK domain names – established Nominet Trust as its corporate foundation in 2008. Nominet funds the trust on the back of its own belief that the internet is a powerful force for social and economic good.

Nominet has so far donated £44 million to the trust, which then invests in and supports projects using technology to address social challenges. The trust’s work over the past decade has benefitted over 10m people, investing in more than 750 initiatives, including 80 early-stage ventures.

Each year Nominet Trust publishes an NT100 list and Social Tech Guide. The 2016 NT100 recognised “everyday tech heroes” worldwide: inspirational people with first-hand experience of the challenges they’re tackling with technology. Later this month, the trust will be celebrating five years of NT100 with a bold new format.

In a blog post, Vicki Hearn said the new brand “personifies the passion that the Nominet Trust team takes in challenging ourselves and others to think differently about the relationship between tech and society”. And she said it reflected the evolution of tech for good since the trust was set up 10 years ago.

She said the trust’s focus would remain on transforming lives with tech. Alongside the new look and feel, the trust has unveiled a new website, structured around its three core activities – leading, enabling and investing.

That work includes being a founding partner of Bethnal Green Ventures and co-founding the £1m iAMDigital skills fund with Creative England.

Nominet Trust is also headline sponsor of DigitalAgenda’s Impact Awards.