ukactive unveils fit-tech startup 11

Physical activity champion ukactive has unveiled the new ‘fit-tech’ disruptors looking to change the face of the fitness sector, by participating in its ActiveLab accelerator programme.

ukactive virtual realityA digital wellbeing coach for pregnant mothers, an app challenging children to compete with friends to be more active and a platform using Google Street View to help house-bound individuals get active are among the 11 ventures selected for ukactive’s Active Lab accelerator programme.

The 11 ventures join the battle against physical inactivity – which is the fourth biggest public health risk factor in premature mortality worldwide and linked to more than five million premature deaths every year.

The ActiveLab programme provides a launchpad for solutions that can overturn the physical inactivity crisis, scaling the most promising fit-tech startups worldwide, through networking, workshops and investment opportunities.

The 11 are now entering a 12-week programme that includes expert training, strategic development and account management support – as well as access to a network of fitness and technology partners.

To support the government’s childhood obesity plan, Public Health England (PHE) is partnering with ukactive on the programme, working with some of the 11 to help children be more physically active through technology.

PHE director of marketing Sheila Mitchell said: “Getting children physically active is vital to improving the nation’s health. If we can build on children’s love of technology, we have the potential to transform their health for the better.”

The ActiveLab selection process saw applications from more than 120 companies from across the globe, with the final 11 chosen by experts from the worlds of fitness and business.

The final cohort includes representatives from Britain, USA, Australia, Belgium and Ireland, and features disruptive concepts with the potential to be the next breakthrough capable of reducing the barriers to physical activity.

Not-for-profit ukactive has 4,000 members, including activity providers, consumer brands, training facilities and equipment manufacturers.

In January ukactive announced it was joining forces with London Sport and the Open Data Institute to create a super-accelerator for tech ventures in the physical fitness space, offering an “an integrated pathway of progression” from concept to scale-up.

Active Lab 2018 cohort

Active84Health – created Memoride, using Google Street View images to allow home-bound or hospital-bound individuals to ‘go outside again’ using VR

Baby2Body – digital, personalised, AI-based, health and wellbeing coach for pregnant women and mothers

Find a Player – making it easier for people to organise, find and play more than 140 sports with others

Fit Link – connecting, promoting and rewarding people and businesses who want to stay fit, healthy and happy

imin – data platform used by sports, health, and wellness organisations to build apps that help people find and book sport and fitness activities

Innerstrength Health – building applications enabling health professionals to deliver bespoke programmes of physical activity for at-risk patients

MyCustomerLens – browser-based insights to help sports and fitness providers better understand customers’ habits, wants and needs

School of Calisthenics – online educational platform for people to get active without the need for any equipment, using just their own bodyweight to train

TopYa! – inspiring children to get active through mobile video challenges with other children across the world

UnitChallenge – allowing individuals of differing abilities and fitness levels to compete directly with one another across a range of different activities

Walk With Path – developing wearables that aid movement and reduce the risk of falls for vulnerable people.